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FAQ - Advertisers, Searchers and Consultants

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Do I have to register to conduct a search?

You do not have to register to conduct a search, however registered users have access to additional features, which makes their search efforts more user friendly.




How do I register?

Go to the User Registration section of the site.

Fill out and submit the online, user registration form. The following information is required to complete the registration process:

  • First name
  • Last name
  • Company name
  • Company Address
  • Phone number
  • Fax number
  • Email address
  • Select a Username and Password
  • Identify if you are a searcher/advertiser

You do not need to register to use this site, however registered users may access additional features that unregistered users can not.




What are the benefits of being a registered user?

Registered users may:

  1. Access and print "printer friendly" agency profiles with charts and graphs
  2. Save agencies to their private portfolio
  3. Create separate folders within your portfolio
  4. Run standard and customized comparative agency reports



How do I conduct a search for an agency using this database?

There are three ways to search:

  • Alphabetically
  • Keyword
  • Multiple criteria

The alphabetical search displays agencies by the first letter in the agency's name. This is helpful when you know an agency name but not the spelling of the name, or an agency with multiple offices.

The keyword search works like a regular search engine. It finds agencies whose profiles contain your indicated keyword. Keywords may be a specific client or brand name, a discipline such as direct marketing, or industry experience such as cosmetics or technology. The keyword may not be a number, such as billings.

The multiple criteria search shows agencies that meet the precise parameters you indicate. The searchable parameters in this database include:

  • Clients and brands
  • Billings
  • Staff information
  • Agency services and industry experience
  • Agency location

Indicate your search criteria by pointing and clicking on the desired check boxes and pulldown menus. You may check off one or any combination of criteria for your search. Your results will be all agencies in the database that meet your requirements.




What is an "and/or" search?

An "and/or" search is another option when conducting a multiple criteria search.

An "and" search returns agencies that meet all of your indicated criteria. For example, a search for agencies that are located in New York, and have 50-100 employees, and have food and beverage experience, would produce a list of agencies that met all three criteria (New York agencies with food and beverage experience and are staffed with 50-100 employees). An "and" search usually results in a short list of agencies.

An "or" search returns agencies that only meet one or more of the criteria. A search for New York agencies, or agencies that have 50-100 employees, or agencies with food and beverage experience might produce a list of

  • All New York agencies
  • All agencies with 50-100 employees
  • All agencies with food and beverage experience
  • Agencies located in New York with 50-100 employees
  • Agencies located in New York with food and beverage experience
  • Agencies located in New York with 50-100 employees and food and beverage experience
  • Agencies with 50-100 employees and food and beverage experience

An "or" search generally results in more agencies than an "and" search.




What is a portfolio?

Your personal portfolio is a private, online file cabinet where you may store agency profiles for future reference. Portfolios can have multiple folders to file agency profile (think of your e-mail program, there is a general in-box and you can create customized folders in which to store read email). You must be a registered user to take advantage of this feature.




How do I create a portfolio for my agency findings?

Your private portfolio is automatically created when you register. Click the "My Portfolio" button on any page to access your portfolio. If you did not log in at the start of the session, you will be prompted to enter your username and password to access your portfolio. Only registered users can save agencies to a portfolio.




How do I save agencies to my portfolio?

There are two ways to save agencies to a portfolio:

Directly from an agency profile page. Click the "Save to Portfolio" button to save the agency to your portfolio. If you did not log in at the start of the session, you will be prompted to enter your username and password first.

From a search results page. Click the box in the "Save to Portfolio" column for each agency you wish to save. You may save multiple agencies simultaneously. If you have not already entered your username and password, you will be prompted to do so before saving the agencies.




How do I set up folders within my portfolio?

To set up additional folders in your portfolio:

  1. Go to your portfolio page
  2. Select "new folder" from the Choose Folder pull down menu and click "Go"
  3. Enter a name for your new folder and click "OK"
  4. Your portfolio page will show your new folder in closed view. Click on the "+" to open the folder.

The folder name will also appear in the Choose Folder pull down menu.




How do I move an agency into a different folder within my portfolio?

  1. Go to your portfolio page
  2. Select the agency to move by placing a check mark in the Select column
  3. Select a folder from the "Choose Folder" pull down menu and click "Go"
  4. The agency will be moved to that folder. If the folder is in a "closed " position, click on "+" next to the folder to view



How do I delete an agency from my portfolio?

  1. Go to your portfolio page
  2. Select the agency to delete by placing a check mark in the Select column
  3. Click the "delete selected agencies from my portfolio" button



What are comparative reports?

Comparative reports compare attributes of two or more agencies in a visual fashion. Reports are run online and enable a searcher to view agency qualifications side-by-side.




What is a standard report?

The standard report is a basic synopsis given between two or more agencies which outlines all the criteria listed in their profiles. The standard report compares the following:

  • Company information
  • Clients
  • Billings
  • Industry Experience and Specialty Services
  • Staff



What is a custom report?

The custom report allows user to tailor a comparative report to their specific searching needs. Select the specific agency criteria to compare, and the report provides a side by side synopsis of only that information.




How do I run a report?

You must be a registered user to access this special feature.

To run a report:

  1. Go to your portfolio page
  2. Select the agencies to compare by placing a check mark in the Select column
  3. Choose Custom Report or Standard Report, and click the appropriate button
  4. For a Custom Report, select the criteria to compare, and click submit.

Comparative reports may be printed, however to ensure that the reports use the most current agency information in the database, it is not possible to save reports to your portfolio.




Can I save reports to my portfolio?

Comparative reports may be printed, however to ensure that the reports use the most current agency information in the database, it is not possible to save reports to your portfolio.




What is a "printer friendly" profile?

This is a specially formatted version of an agency's online profile optimized for easy printing. You must be a registered user to access this feature.




How do I print an agency profile?

To print, click the "Print This Profile" button on any agency profile page and then print the newly formatted page from your browser’s File menu. If you did not log in at the beginning of the session, you will be prompted to do so before you can access the printer-friendly format.






 FAQ - Agencies
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