The Standardized Agency New Business Questionnaire is designed as a recommended guideline for advertisers and agency search consultants to follow when soliciting information from ad agencies. By choosing elements from the Questionnaire, advertisers and consultants can create a customized line of inquiry that addresses their specific needs. Responding ad agencies will then be able to provide relevant responses in a more timely fashion.

The Questionnaire is divided into two sections, objective and subjective. The objective section contains standard, factual information that AAAA member agencies will keep up to date specifically for this purpose. In the subjective section, each agency will strategically assess the advertiser's queries and respond according to its unique experience.

Using the Questionnaire

It is recommended that advertisers and search consultants focus exclusively on those areas of the Questionnaire that address their specific needs in order to avoid the preparation and receipt of excessive and unnecessary information.

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