On November 9, 2005, the AAAA Board of Directors adopted a new AAAA Position Paper, which incorporates a new “Standardized Marketer New Business Questionnaire.” This Questionnaire is a valuable new tool that will help small and large AAAA members initiate a healthy dialogue with marketers at the outset of the agency search process.

The “Standardized Marketer New Business Questionnaire” has been enthusiastically endorsed by a broad range of constituents including: Agency Management Committee; Large Agency New Business Committee; Small and Mid-Sized Agencies New Business Committee; Large Agency Finance Committee; AAAA Regional Boards in the East, South, West, and Central regions; selected search consultants; and selected marketers.

We urge all those engaged in the new business process to adopt the Standardized Marketer New Business Questionnaire as an industry Best Practice.

Go to the questionaire